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Why BrandReact is different
BrandReact was designed not just to monitor the Social Media space, but to monitor the entire Web and to make sure that your company can React to everything that is said about them in an appropriate manner.BrandReact helps people and organizations that want to know what is said about them, especially when it is done at such [...]
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Social Media is a Must for Businesses
As Americans, particularly younger ones, head to Twitter, the companies that sell products and services are following them. Those corporations view social-media services as the perfect vehicle to air comments, gripes and proposals. Consider Shelley Risk, a 29-year-old press rep in San Francisco. When she ordered a designer sweater that proved to be defective, she [...]
View PostBartender turned CLO
With social media being so new to so many organizations, its often difficult to determine what the real goal should be. For the newbees, its often better to take a huge step back from the technology, platforms, widgets etc. and focus on something everyone can relate to. Everyone has their favorite spot for a drink, [...]
Radio Station Listens to the Public
NPR or National Public Radio is an example of a company who listens to its customers or listeners. Anyone who listens to public radio or NPR tends to become adoring fans and can’t get enough of the content and stories that NPR provides. NPR listeners are very intelligent lifelong learners who appreciate journalism at its [...]
Urban Outfitters: A Company with a “Chief Listening Officer?”
In this dilapidated economy with our retailers feeling the pinch, few outlets recognize the inherent value of consumer listening more than Urban Outfitters. While often derided as selling kitsch or high-priced nonsense, the upward trend in Urban share price and increasing success of its wares indicate otherwise. Whatever may be said for the items Urban [...]
Chief Listening Officer: Start listening and don’t miss the next wave
Chief Listening Officer. In the future the CLO will be as important as the CFO, COO and CIO. You surely know that information as a resource has changed forever. For example, CNN used to spend $10,000,000 every year on Reuters News Service. Over time however, the use of blogs, Facebook and twitter achieved such penetration [...]
Marketing has become a two-way conversation in the era of Social Media.
In today’s world companies should start listening to its customers and prospects are saying about their Brands carefully and React in an appropriate manner. This will enable a business to attract more and more customers. The best companies today, are those that have a Chief Listening Officer, who is an active and careful listener of [...]
Do you have a Chief Listening Officer yet?
The only way out of this is for your company to embrace social media to connect more closely with your customers. You need to follow online conversations across social platforms such as Twitter and FaceBook, as well as on blogs and news sites, and direct them to the appropriate department within your company for follow-up. [...]
