Evernote is Listening…

| August 11, 2011 | 0 Comments

The CEO of Evernote Phil Libin, made some interesting remarks in an interview on Mashable: “Most of our roadmap comes from [social media] discussion,” says Libin, on the company’s approach to listening to social channels to gather product ideas from customers and evolve its mobile, desktop, web and browser-based arsenal of products. “It’s almost like cheating.”

Well he is right!  He is using Social Media Monitoring for listening to what his users are suggesting as improvements. And there is so much more you can do with Social Media Listening Tools like BrandReact provides:

•Retain Customers
•Acquire Customers
•Reputation Management
•Customer Service
•Public Relations
All with the intention to Exceed Expectations
Great going Phil!  More CEOs should do the same!

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Category: Tips

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